Achieving farming excellence through technology


Outmoded practices are no longer viable in an industry destined for huge change. With projected population growth and increasing pressures to conserve natural resources, farming excellence is becoming a necessary precursor to achieving high profit margins.

To avoid wasted business potential, fresh produce businesses’ should demonstrate excellence in all aspects of their operation. Anything less is equal to damaged profits, excessive waste and stunted financial growth.


What is farming excellence?

Farming excellence is an unbeatable operation. It is where efficiency meets sustainability; where freshness and quality are guaranteed. It is lean, agile, streamlined, and destined for growth. Farming excellence is high returns whatever the weather, or the costs. 


The role of technology



The very best practices 

Fresh produce businesses are made up of various stakeholders, employees, processes and management systems. It is vital that they operate efficiently in order for businesses to turn a high profit margin. 

Important, is to spotlight every area of your operation. By improving transparency in this way, businesses have the insight they require to implement processes and operations that are much more efficient. 

Technological solutions, such as ERP systems, collect and collate data from every area of your business; displaying data collected from grading rooms, production buildings and the pack-house; as well as from inventories, consignments, and forecasting tools.

With this additional insight, it is possible to deploy optimal practices; reducing organisational silos, implementing and maintaining operational strategies, and effectively managing supply and demand. 


High-quality produce

Statistics show that consumers are now choosing quality over price, and supermarkets know this. In order to respond to the demand for high quality produce, it is crucial that businesses deploy growing practices geared towards quality, and ensure cold chains are maintained effectively.  

With an ERP solution, businesses have access to real-time data taken directly from the field itself. With readily available information related to farming operations, seeding, crop spacing, and soil health, it is possible to respond with well-informed management decisions - helping to ensure growing methods guarantee a high-quality harvest. 

Integrated with technologies such as Smashtag, ERP solutions also make it possible to monitor the temperature of any shipment of fresh goods. This not only delivers real-time temperature and location data, it alerts carriers if goods are recorded outside of any given temperature limits - this helps to ensure goods arrive in-store in the best possible condition, and with plenty of shelf-life. 


Uncompromising on costs 

Fertilisers, chemical sprays and nitrogen all come with a hefty price tag and, in unseasonal weather, can be used up more quickly than anticipated.

Investment in excess resources can be challenging due to increasing costs; but falling short on necessary inputs will result in farmers having to compromise yields and production quality. 

By linking forecasting to budget cycles, technological solutions make it possible to manage input costs more precisely; they also allow for more efficient input use by providing resource management and allocation features. 

With additional oversight and control, businesses are able to keep costs low without compromising on production.



Sustainability is now a business goal, as well as an environmental one. In an increasingly “carbon confident” industry; ‘greener’ business operations now play a role in the pursuit of farming excellence. 

Apparent, is that without technological solutions - designed to ensure optimal efficiency and reduce unnecessary waste - it is very difficult for businesses to claim they oversee a sustainable operation. 

Allocating resources inefficiently, for example, can have a damaging effect on ecosystems; which makes the responsible management of fertilisers and pesticides all the more crucial. 

By collating farm data, an ERP solution offers management features that allow businesses to implement sustainable practices with functional benefits. For example, businesses can implement water withdrawal management systems to save on energy costs, while conserving natural resources. 


Business Benefits 

By maximising efficiency, improving the quality of produce, and implementing sustainable practices; businesses can grow profits and reduce costs.

  • Greater efficiency ensures optimal productivity; 
  • better quality produce increases sales; 
  • effective resource management reduces waste and costs; 
  • and sustainable practices help ensure your business is up to the mark within a highly eco-aware industry. 

Sustainable, efficient agriculture is necessary for businesses to ensure continued viability, especially considering projected increases in demand. Achieving farming excellence today means being prepared for a changing set of circumstances tomorrow.


Achieving farming excellence goes far beyond what some might expect. Delivering a truly up-to-date operation, capable of dealing with the challenges of tomorrow, requires much more than a few simple tweaks. By weaving technology into the fabric of your business' operation, it is possible to improve efficiency, drive productivity, command higher prices and meet increasing demand. For more information on how LINKFRESH can help your business achieve farming excellence, please click on the download below. 

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