Will Technology Kill Your Fresh Produce Business?

 

Never before have Fresh Produce companies been under such pressure to understand and adopt technology.

The outcome is stark!  There will be winners and losers.

How will you fair? What should you do?

Some are investing in technology, with the aim of sitting at the ‘winners table’.  Some are seeking collaborations with bigger
fresh produce companies who already have strong technology skills.  Many are still wondering what to do. Doing nothing does not seem to be an option. “Travelling hopefully” has seldom been a great business strategy.

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